Willamette Valley has proven to be the “next frontier” for winemakers. Sales are up, investors are buying hefty acreage, and the buzz is spreading internationally (in fact, international wine sales in Willamette Valley increased by 50% in 2014 alone). Several key factors are influencing the growth and popularity of Willamette Valley wines.
Willamette Valley’s reputation for excellence is helped by the proximity to Portland Oregon’s foodie culture. Forty-five minutes from Portland is the home of Rainstorm wines. This popular winery welcomes tourists who travel from Portland for a day trip to the country to explore, and taste! Locals are also taking advantage of the amazing wines in their backyard. Portland’s cultural focus on local, fresh foods creates a blossoming market for equally local, fresh Willamette Valley Wines.
Another important factor to the popularity of these versatile wines is the land which nurtures the vineyards. The cost of land is relatively cheap compared to surrounding areas. Investors are buying land there, and more competition has created better wines.
Willamette Valley’s pinot noir production is to its advantage, as well. The obsession with pinot noir over the past few years has proven it is a fad here to stay, and Oregon’s signature wine is the classic pinot noir. In fact, 70% of Oregon’s Willamette Valley winery production went to pinot noir.
Another key factor: Willamette Valley vineyards get outstanding hospitality ratings. Investors are catching on to the area, but for now, more well-known local favorites such as Rainstorm are smaller and more unique than many other vineyards around the country. As a result, these vineyards are extremely welcoming. They are run by locals who are passionate about creating beautiful wines in this beautiful country.
Come and see for yourself why Rainstorm wines and other varieties from the area are so popular. One sip is all the proof you need.